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Press 14.1

2025 participants' feedback

Exhibitors' comments

Toy & Hobby China
“We are a Hong Kong model car manufacture and Porsche's longtime partner. Building on last year's good result, 90% of our visitors this time have been our targeted Chinese buyers from retail chains, online e-commerce channels and many more. The show's rebranding helps attract new types of buyers for our premium collectible products, while the concurrent Licensing China fair allow us to easily search for new IPs for potential collaboration. We will definitely return next year.”
Ms Winnie Tung, Senior Sales Manager, Welly Die Casting International Ltd

Baby & Stroller China
“Making our debut at the Baby & Stroller China fair, we showcased products specially designed for Western markets. The response exceeded expectations, with strong interest from Amazon sellers, European buyers and many more; our key export targets. The fair’s visitor flow, especially the proportion of European clients, was remarkably high. This matches our target market and has enabled multiple rounds of in-depth negotiations.”
Mr Guo Haibo, Sales Manager, Hebei Cube Bicycle Co Ltd

Licensing China
“As China's manufacturing hub, Shenzhen's thriving pop culture toy industry attracts highly pragmatic buyers seeking tangible collaborations. We’ve already engaged with dozens of manufacturers over the past two days. We’ve mainly met domestic buyers, but international clients – particularly from Southeast Asia, the Middle East and more – account for 20% to 30% of potential partnerships. The Monkey King IP is already well-recognised in Southeast Asia, demonstrating the strong cultural influence of Chinese culture across the region.”
Mr Chao Cai, General Manager of Beijing Xiyou Meta Technology Development Co Ltd and Director of the Monkey King IP

Visitor's comment

“We import toy machines, accessories and molds from China. Toy & Hobby China showcases toys, trendy toys and collectibles alongside baby and licensing fairs, which is beneficial for our sourcing. This is our first time here, and we've already found suitable exhibitors and placed orders. One trend I've noticed at the platform is the rise of AI and digital toys. I will attend again next year.”
Mr Bhawnesh Kalra, Director, Emotions, India

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(Photo: Messe Frankfurt)