Paperworld Middle East
24 – 26 May 2021 Dubai, U.A.E. Participate

Playworld Middle East

Fair facts

Playworld ME_ground

The world of kids - toys, games and children's lifestyle!

Providing ideas, inspiration, enthusiasm and a unique combination of products, Playworld Middle East is the region's only trade exhibition that presents the latest creative and technological innovations in the toy industry as well as numerous networking opportunities.

Bringing together a vast array of manufacturers, distributors and importers – from small innovative companies to the big chain outlets, Playworld Middle East presents an array of products for kids of all ages - everyting from toys, games, children's furniture, baby articles/ products, hobbies, dolls, models to sports equipment, children's furniture and so much more.

Exhibition date 24 – 26.05.2021 (Mon to Wed)
Venue Dubai Int'l Convention & Exhibition Centre
Sheikh Zayed Road, Dubai Central Business District
Dubai, U.A.E.
Opening time Day 1   1000 to 1800  Trade only
Day 2   1000 to 1800  Trade only
Day 3   1000 to 1800  Trade only
Exhibition space 13,428 sqm (*in combination with Paperworld Middle East 2019)
No. of exhibitors 305 from 42 countries*  
No. of visitors 7,287*
Product groups Baby, Infant & Pre-School Toys & Products
Children’s Lifestyle
Toys and Games
Bicycles and Sport Equipment
Models and Electronics
Visitor profile Services
(Play centers and playgrounds / Nurseries / Kindergardens / Sports stores & clubs / Schools / Teachers / Health care centers)

Specialist Retail Trade
(Gift shops / Book stores / Stationery stores / Toys and leisure products shops)

Wholesale trade
(Wholesalers / Distributors)

Consumer stores / Department stores
Organiser(s) Messe Frankfurt Middle East GmbH (Dubai Branch)

Exhibiting information

Playworld ME_exhibitors

Please contact us for the booth package details of the fair:

Ms Karmen Seto
Tel: +852 2230 9260

Visiting information

Playworld ME_visitors
Admission price Free admission for trade visitors.

Travel centre

travel centre

Official travel agent

Ms Joyce Chan
Jetour M.I.C.E. Services Ltd
Suite 1431, 14/F, Ocean Centre
Harbour City, Tsim Sha Tsui
Hong Kong
Tel: +852 3180 1161
Fax: +852 2111 2771

Visa arrangement

  • Hong Kong SAR passport holders will be granted a free of charge for One Entry Visit visa on arrival in the U.A.E. Please visit this website for Visa-free Access for HKSAR Passports.
  • BN(O) passport-, Macao SAR passport- and China passport-holders need to apply for a visa prior to arrival through a sponsor (such as hotels / tourist companies).
  • For any queries, please contact the listed embassy or consulate below for more information:

Please visit this website for more information on visa to U.A.E.

Liangmaqiao Diplomatic Residence Compound-Villa LA10-04,
No. 22 Dongfang Dong Road, Chaoyang District,
Beijing 100600, China
Tel: +86 10 653 27650
Fax: +86 10 653 27652

Unit 2205-6, 22/F, China Evergrande Centre,
38 Gloucester Road, Wanchai, Hong Kong
Tel: + 852 2866 1823
Fax: + 852 2866 1690

Contact us

Ms Karmen Seto


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