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Press releases of Interior Lifestyle China ALL PRESS RELEASES
Millennial purchasing power to fuel demand at Interior Lifestyle China 2019
The concept of a status symbol has long driven Chinese consumer power in many markets. Expensive items such as designer apparel and cars are clear external and social indicators of financial success. However, one major generation of Chinese consumers, millennials, now looks inwards to the home, in order to express their identity and lifestyle through thoughtful interior design. Mid-range to high-end exhibitors from around the world are preparing to access these opportunities at Interior Lifestyle China 2019, to be held from 11 – 13 September 2019 in Shanghai.
The best of both worlds at Interior Lifestyle China 2018: a high-end lifestyle and effective business platform
As the 2018 Interior Lifestyle China concluded on 15 September, participants endorsed the effectiveness of the fair regarding two of its central elements: having both a strong high-end lifestyle focus that reflects the latest consumer demands & lifestyle trends, as well as being an effective business platform to take advantage of the continuing potential in the Chinese market. In total, 437 exhibitors from 27 countries and regions participated in the 13 – 15 September fair (2017: 395, while the 23,570 visitors in attendance represented a 2 per cent increase compared to 2017.
Brands from 27 countries & regions on display at this week’s Interior Lifestyle China 2018
Interior Lifestyle China returns from 13 – 15 September at the Shanghai Exhibition Center, breaking the fair’s record with nearly 440 exhibitors set to take advantage of the peak trade fair season in China’s home and lifestyle industry, and maximise synergistic opportunities. Interior Lifestyle China’s position, as the country’s only international fair for the mid and high-end markets, has attracted increased participation from more international brands looking to establish themselves in the highly-profitable Chinese interior design and lifestyle market.
International brand participation to increase at Interior Lifestyle China 2018
With the recruitment period for exhibitors still ongoing, the confirmed participation of overseas brands is already higher than 2017. International exhibitors can also benefit from a new, innovative promotion campaign pre-fair to increase their brand awareness and test products in the market. Around 400 Chinese and international companies are expected at the fair which will once again be held at the majestic Shanghai Exhibition Center from 13 – 15 September, which coincides with the peak sourcing period for the industry in Shanghai.
All the important information about your trade fair visit
Admission only to journalists and exhibitors within the framework of their press activities. The Press Center opens daily during the fair.
Efficient working environment:
- Internet service in the Press centre
- PC work station(s)
- Interview room(s)
The following materials are available:
- Messe Frankfurt's press releases
- Exhibitors' press releases
Relax in the Press centre:
- Snacks and drinks
- Cloak room
Press registration & contact
Any member of the press wishing to attend this fair should contact us. Our contacts would be happy to help you with any queries you might have relating to your reports. Alternatively, you can register onsite by presenting your business card at the registration counter during the fair.
Contact persons for the press
Mr Paula Tan
Tel +852 2230 9252
Fax +852 2598 7919