The best of both worlds at Interior Lifestyle China 2018: a high-end lifestyle and effective business platform
As the 2018 Interior Lifestyle China concluded on 15 September, participants endorsed the effectiveness of the fair regarding two of its central elements: having both a strong high-end lifestyle focus that reflects the latest consumer demands & lifestyle trends, as well as being an effective business platform to take advantage of the continuing potential in the Chinese market. In total, 437 exhibitors from 27 countries and regions participated in the 13 – 15 September fair (2017: 395, while the 23,570 visitors in attendance represented a 2 per cent increase compared to 2017.
Brands from 27 countries & regions on display at this week’s Interior Lifestyle China 2018
Interior Lifestyle China returns from 13 – 15 September at the Shanghai Exhibition Center, breaking the fair’s record with nearly 440 exhibitors set to take advantage of the peak trade fair season in China’s home and lifestyle industry, and maximise synergistic opportunities. Interior Lifestyle China’s position, as the country’s only international fair for the mid and high-end markets, has attracted increased participation from more international brands looking to establish themselves in the highly-profitable Chinese interior design and lifestyle market.
International brand participation to increase at Interior Lifestyle China 2018
With the recruitment period for exhibitors still ongoing, the confirmed participation of overseas brands is already higher than 2017. International exhibitors can also benefit from a new, innovative promotion campaign pre-fair to increase their brand awareness and test products in the market. Around 400 Chinese and international companies are expected at the fair which will once again be held at the majestic Shanghai Exhibition Center from 13 – 15 September, which coincides with the peak sourcing period for the industry in Shanghai.
More exhibitors and visitors attend Interior Lifestyle China 2017 – China’s leading international consumer goods trade fair
“Stunning” venue proves a hit as it adds to high-end image of fair