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Converging business, education, culture and fun – a review of Music China 2018
The effervescence running through the halls was almost as amplified as the continuous buzz of instrument playing and live performances at Music China 2018, as the event closed its doors on another successful edition last week. A sense of satisfaction and enjoyment was shared by participants across the entire spectrum of the MI industry, who turned out in record numbers at the SNIEC in Shanghai once again.
Global MI industry plugs into Music China as it opens for eagerly awaited 2018 edition
The time has finally come for Music China 2018 to welcome the world of musical instruments to the SNIEC in Shanghai. For the next four days, a total of 2,252 suppliers from over 30 countries and regions will converge across 138,000 sqm in 12 halls, where it’s estimated that more than 100,000 visitors will cross paths with one another. Right now, all eyes are on the largest MI trade fair in Asia, as the show is placed under an international spotlight once more.
Fringe events and live performances create buzz ahead of Music China 2018
Music China 2018 is edging nearer and nearer, and anticipation is building for some of the show’s acclaimed fringe events on offer this year. With over 1,000 individual events and live performances taking place during the show, a number of music education events will once again be on offer under the NAMM umbrella, including the highly anticipated “NAMM CMIA Industry Forum” and the “NAMM University Course” sessions. To add to this, the upcoming show will welcome the “Care for Autism” charity project, with a children’s concert taking place to raise funds for a local autism organisation.
Education aspects of Music China 2018 demonstrate the country’s appetite for music culture
Did you know that the number of school children learning to play the piano in China is claimed to be no fewer than 60 million? Put into context, that’s the entire population of Italy, young and old. Add to this the myriad of instruments that are being taught at a high level across the entire country, and it’s clear to see how much of an influence music culture has on peoples’ lives in China. From the perspective of upcoming trade show Music China, which takes place from 10 – 13 October, this sheer dominance of music education can only yield positive results for an industry which is competing on a global scale like never before.
Music China expands to 12 halls ahead of 2018 edition as MI imports and sales continue to grow
This October, a whole host of musical instrument industry players, including suppliers, dealers, distributors and music enthusiasts from all corners of the global industry, will converge in Shanghai once again to enjoy the business opportunities and music inspirations on offer at Music China. The 2018 fair will take place from 10 – 13 October in Shanghai New International Expo Centre in China.
At Music China, we ensure that our friends from the press are taken care of throughout the show. Access to our on-site press centre grants members of the press exclusive access to:
- Internet connection
- Computer working stations
- Interview rooms
- Messe Frankfurt press releases
- Exhibitor press releases
- Snacks and drinks
- Music China Floorplan (jpg, 3 MB)