Converging business, education, culture and fun – a review of Music China 2018
The effervescence running through the halls was almost as amplified as the continuous buzz of instrument playing and live performances at Music China 2018, as the event closed its doors on another successful edition last week. A sense of satisfaction and enjoyment was shared by participants across the entire spectrum of the MI industry, who turned out in record numbers at the SNIEC in Shanghai once again.
Global MI industry plugs into Music China as it opens for eagerly awaited 2018 edition
The time has finally come for Music China 2018 to welcome the world of musical instruments to the SNIEC in Shanghai. For the next four days, a total of 2,252 suppliers from over 30 countries and regions will converge across 138,000 sqm in 12 halls, where it’s estimated that more than 100,000 visitors will cross paths with one another. Right now, all eyes are on the largest MI trade fair in Asia, as the show is placed under an international spotlight once more.
Fringe events and live performances create buzz ahead of Music China 2018
Music China 2018 is edging nearer and nearer, and anticipation is building for some of the show’s acclaimed fringe events on offer this year. With over 1,000 individual events and live performances taking place during the show, a number of music education events will once again be on offer under the NAMM umbrella, including the highly anticipated “NAMM CMIA Industry Forum” and the “NAMM University Course” sessions. To add to this, the upcoming show will welcome the “Care for Autism” charity project, with a children’s concert taking place to raise funds for a local autism organisation.
Education aspects of Music China 2018 demonstrate the country’s appetite for music culture
Did you know that the number of school children learning to play the piano in China is claimed to be no fewer than 60 million? Put into context, that’s the entire population of Italy, young and old. Add to this the myriad of instruments that are being taught at a high level across the entire country, and it’s clear to see how much of an influence music culture has on peoples’ lives in China. From the perspective of upcoming trade show Music China, which takes place from 10 – 13 October, this sheer dominance of music education can only yield positive results for an industry which is competing on a global scale like never before.
Music China expands to 12 halls ahead of 2018 edition as MI imports and sales continue to grow
This October, a whole host of musical instrument industry players, including suppliers, dealers, distributors and music enthusiasts from all corners of the global industry, will converge in Shanghai once again to enjoy the business opportunities and music inspirations on offer at Music China. The 2018 fair will take place from 10 – 13 October in Shanghai New International Expo Centre in China.
Music China 2017 gathers a record 105,125 visitors from around the world
Yet more record breaking figures from the most recent edition of Music China are a testament to Asia’s thriving musical instrument and music education markets, with a total of 105,125 visitors (2016: 90,125) from 86 countries and regions converging for the 2017 show this month, which is a 16.6% increase on last year. Held at the Shanghai New International Expo Centre, music lovers from all corners of the industry had the opportunity to discover strong displays of product innovation, business opportunities, live music performances and educational seminars.
Leading musical instrument brands prepare to take centre stage at upcoming Music China 2017
The musical instrument industry’s biggest players are preparing for the opening of this year’s record breaking Music China. Now in its 16th year, a total of 2,135 exhibitors from 30 countries and regions will gather in 125,000 sqm of exhibition space, making this the largest ever edition of the fair.
Expansive fringe events at Music China look to nurture business strategies and support music culture
Dedicated to providing the musical instrument industry with invaluable opportunities for business networking, music education and appreciation, Music China 2017 will take place from 11 – 14 October 2017. Held at the Shanghai New International Expo Centre, the fair will present a broad range of concurrent events and music celebrations. More than 1000 indoor and outdoor live shows, forums, workshops and master classes will light up the exhibition halls and outdoor areas during the course of the four-day show.
Crowdfunding project innovators Cyberstep to showcase new portable music production device KDJ-ONE at Music China 2017
With Music China being renowned for providing visitors and exhibitors with a constant source of inspiration and innovation, this year’s edition is no exception. Take for example CyberStep, a Japanese company which has had its idea converted into reality with the help of crowdfunding platform Kickstarter. The company will demonstrate its newly-developed all-in-one music production device KDJ-One at October’s Music China 2017. The fair will be the very first time the company has stocks ready to sell.
Music China 2017 expands scale with over 90% of booth space already booked
Music China, Asia’s prominent music trade event, is set to take place from 11 – 14 October 2017 at the Shanghai New International Expo Centre. Benefiting from China’s promising MI market, the 2017 show is expected to exceed last year’s scale and expands to 11 halls covering 125,000 sqm of exhibition space (2016: 112,000 sqm in 10 halls). With full support from the global music industry, over 90% of exhibition space has been reserved to date.
Music China 2019 to combat slower economy by facilitating music trade on a bigger scale
While China continues to fight back against its slowing economy with significant tax cuts and ambitious growth targets, a number of the country’s markets are still drawing more and more interest and investment from overseas – none more so than in the world of musical instrument (MI) trade.