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Birla case study

Birla Cellulose: a success story in China with the help of Yarn Expo

At last March’s Yarn Expo Spring, we grabbed a few minutes with Mr Sachin Malik, Senior Vice President (Sales & Marketing), Birla Jingwei Fibres between back-to-back client meetings in the bustling Birla Pavilion to discuss the present and future of the Chinese market, their plans for the future, and the role Yarn Expo will play in these.

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Indorama

PT.Indo-Rama Synthetics Tbk and Yarn Expo: the perfect partnership

PT.Indo-Rama Synthetics Tbk (Indorama) is just one of many global players that has utilised Yarn Expo to grow their business in the Chinese market. Read on to find out about the current state of the Chinese market, tips for how to succeed in this market and more, as told by Mr Anupam Agrawal, the Director of Spun Yarn Business of Indorama.

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