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China International Import Expo: Messe Frankfurt reflects on a rewarding first day

6 Nov 2018

After yesterday’s successful start to the China International Import Expo (CIIE) in Shanghai, Messe Frankfurt’s booth at this inaugural fair generated a captivating buzz amongst participants. With the eyes of global trade focusing on the high-profile show, which runs until 10 November, the company kick-started its showcase of international trade fair expertise during a bustling first day, and demonstrated the ways in which it can serve as a trading bridge between China and the rest of the world.

Amidst the presence of top government officials and global business leaders attending the concurrent Hongqiao International Economic and Trade Forum, which was opened by Chinese President Xi, Messe Frankfurt held a well-attended networking session for select VIPs at its booth. The event, hosted by the company’s President and CEO Wolfgang Marzin, served as an opportunity for the local market to learn how Messe Frankfurt’s core objectives are well-aligned with those of CIIE itself.

More specifically, these objectives include a desire to strengthen local economies, boost international trade, promote economic globalisation, and further open up the Chinese market. During the event, Mr Marzin also discussed the role Messe Frankfurt plays within various industry sectors across China, as well as the socio-economic benefits of trade fairs for their host cities.

Discussing the opening day of CIIE, Mr Marzin said: “It has been a very successful first day for both our company and the inaugural ChinaInternational Import Expo. With importers and exporters from around the world gathering at this celebration of trade and international cooperation, it is the perfect opportunity for us to demonstrate how our nearly 150 trade fairs worldwide help our clients to internationalise their business activities. In particular, the huge import potential in the Chinese market has been clearly evident here today, and we are looking forward to showcasing over the next five days of the fair how our 30-plus events in China can assist international brands to capture this potential, as well as how our global events can assist Chinese brands looking to go global.”

Yesterday’s winner (third from left) of the trip to a worldwide Messe Frankfurt fair receiving his ‘boarding pass’. Come to the Messe Frankfurt booth and enter the lucky draw to be the next winner for a journey to one of our global events!

Throughout the course of the fair, Messe Frankfurt will highlight why it is the smart exhibition choice for business encounters with four key messages which demonstrate the company’s core strengths. These are:

  • Rooted in Frankfurt. Blossoming in China: emphasising the company’s solid roots in its home base, which can be traced back some 800 years, and its success in new markets around the world.
  • Global reach. Local presence. That is our tradition: highlighting the company’s global network in 178 countries thanks to 28 subsidiaries and over 50 sales partners, as well as its local expertise thanks to its experienced staff and partnerships with key government bodies, trade associations and other partners in each market.
  • Think future, think success, think Messe Frankfurt: showcasing how the company has its clients’ future business needs covered through its forward-thinking ethos.
  • We are where you want to be: communicating Messe Frankfurt’s presence in relevant regional markets and promising new markets for its clients.

The coming days at CIIE will also play host to several onsite events hosted by Messe Frankfurt. This includes various events to showcase its expertise in its core industry sectors including Consumer Goods, Entertainment, Media & Creative Industries, Mobility & Logistics, Technology and Textiles & Textile Technologies.


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Background information on Messe Frankfurt
Messe Frankfurt is the world’s largest trade fair, congress and event organiser with its own exhibition grounds. With more than 2,400 employees at 30 locations, the company generates annual sales of around €669 million. Thanks to its far-reaching ties with the relevant sectors and to its international sales network, the Group looks after the business interests of its customers effectively. A comprehensive range of services – both onsite and online – ensures that customers worldwide enjoy consistently high quality and flexibility when planning, organising and running their events. The wide range of services includes renting exhibition grounds, trade fair construction and marketing, personnel and food services. With its headquarters in Frankfurt am Main, the company is owned by the City of Frankfurt (60 percent) and the State of Hesse (40 percent).
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