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digital services by messe frankfurt

Digital expertise for your success

Effective online marketing is central to successful trade fair activities as it helps you to generate attention for your company within its sector.  Our advertising services include online banners and multimedia solutions. We would be happy to advise you.

Banner advertising

BANNERWERBUNG_MF_alle

Virtual advertising for real success
Your industry comes together at the specialist trade fairs in Frankfurt and Asia. The same is true of the corresponding event websites and mobile offers. What better reason to present your company in both the real world and virtual channels? Digital services provide you the platform for targeted advertising campaigns on the internet to reach trade visitors before, during and after the event. What's more, you can achieve this without wastage!

Place yourself at the centre of attention with accuracy. Online banners by Messe Frankfurt on the websites of trade fairs offer you around the clock direct contact with your target audience – before, during and after the fair.

Hockeystick

Hockeystick
  • Banner size: 728 x 90 px + 160 x 600 px
  • File format: GIF/JPG/SWF
  • File size: max. 80 KB

Skyscraper

Skyscraper
  • Banner size: 160 x 600 px
  • File format: GIF/JPG/SWF
  • File size: max. 40 KB

Fullsize

Fullsize
  • Banner size: 468 x 60 px
  • File format: GIF/JPG/SWF
  • File size: max. 40 KB

Button (left or right)

BANNERWERBUNG_MF_Button
  • Banner size: 175 x 69 px
  • File format: GIF/JPG/SWF
  • File size: max. 40 KB

Top box

BANNERWERBUNG_MF_TopBox
  • Number of characters: approx. 70 characters
  • File format: Word document
  • File size: max. 30 KB
Trade fair apps


With our exhibition app, your banner advertising attracts attention at highly frequented spots and as a constant companion for your target group, is always in sight and that beyond exhibition hours!

Contact us to know more details!

Video

Video


As a Messe Frankfurt exhibitor, you have the option of having inexpensive films produced during the trade fair and presented on our website. And of course you will receive the films in file format for free use, for example to place them on your own website, social media, etc.

We will gladly provide you with the prices for the products on request.

The following formats are available for your business video:

Product presentation (1 minute)

Product presentation (1 minute)


Film length up to one minute with a production time at your fair stand of approx. 30 minutes, produced for downloading in the formats WMV, MPEG and H.264. The products you select will be filmed by our team while presenting them. Production in the style of a reportage. Consultations and acceptance take place at your stand.

Moderated product presentation (2.5 minutes)

Moderated product presentation (2.5 minutes)


Film length up to 2.5 minutes with a production time at your fair stand of approx. 60 minutes. Produced for downloading in the formats WMV, MPEG and H.264 – including moderator. The products you select will be filmed by our team while you and our moderator present them. Production in the style of a reportage. Consultations and acceptance take place at your stand.

Moderated company presentation (5 minutes)

Moderated company presentation (5 minutes)


Film length up to five minutes with a production time of approx. 90 minutes. Produced for downloading in the formats WMV, MPEG and H.264 – including moderator. Your entire fair stand with details and impressions will be filmed by our team while our moderator conducts an interview with you concerning the trade fair, the company‘s history and/or current market trends. Still photos showing details of your products will be incorporated. Production in the style of a reportage. Consultations and acceptance take place at your stand.

Individual video production

Individual video production


Our Digital Services Team makes it possible: whether it is a film report about your newest product presentation, a recording of your press conference or the live streaming of your event at the trade fair.  We will produce it for you at the Frankfurt trade fairs, using professional TV teams and journalists. Why not add background music to the impressions of your stand or have your press conferences translated into numerous languages - after the event has taken place. Supplement your trade fair appearance with a moving documentation and book your individual video production now.

Your video on the communication channels of the specialist trade fairs

You already own a company or product video? We offers you, as a Messe Frankfurt exhibitor, the opportunity to embed your own videos in the event website, in our website and the trade fair app. With up to 3 company and product videos, you have the possibility to extend your profile in a professional B2B environment of the specialist trade fair. The videos can be played in a high quality worldwide on all devices.

video intergration

Your company or product video

Video length: max. 5 min*

Number:       max 3 videos
Format:         16:9
Channels:      exhibition website   
                        Trade fair app

*longer video available on request

Media package & add-ons

Maximum presence before, during and after the trade fairs
Messe Frankfurt understands that optimal visibility and a strong presence in the media for potential visitors are the keys to a successful trade fair. Most international purchasers find up-to-date information about new products, services and resources online.

To cater to visitors’ demand, every Messe Frankfurt trade fair has an advanced website with high traffic to offer a variety of information about all aspects of the respective trade fair. Details given by exhibitors in the media package enable visitors to plan their trade fair visit quickly and conveniently.

To enhance the complimentary Basic Media Package for fairs in Greater China, which only includes an exhibitor’s company name, booth number and product group in the exhibitor database, Upgraded Media Packages are now offered to all exhibitors, allowing a topical full-text search and freely-selectable keywords at little expense.

Learn more

Add-Ons: additional online services for your media package

Distinguish your company from the competition by booking Add-Ons for the upgraded media package you ordered when you registered for an event.

We will gladly provide you with the prices for the media package and add-on products on request.

Visitors will see you immediately with these Add-Ons

Top-of-search

Top-of-Search
  • Your entry will be prominently displayed at the top of the search results
  • Only 1 Top-of-Search entry is displayed in the results list
  • 5 limited ad spaces

Top-of-category

Top-of-Category
  • Your entry will appear at the top of the search results within a product category
  • Only 1 Top-of-Category entry is displayed for each product category
  • 3 limited ad spaces

Top box

Top Box
  • Attractive positioning of your information and products linked to your exhibitor profile
  • 5 Top Boxes are displayed in rotation

Search result highlight

Search Result Highlight
  • Enter additional keywords to be found faster
  • These keywords will be included in full-text searches

Keywords

Keywords
  • Enter additional keywords to be found faster
  • These keywords will be included in full-text searches

Add personality to your company

Present your offering with more content and images to increase attractiveness for visitors

Video

Video
  • Present your company, additional products or trade fair news using a video
  • A video is the ideal way to share information in appealing form

Content download

Content download
  • Insert up to 6 PDF documents in defined categories for download
  • For up to 6 documents

Online-logo

Online-Logo

Your logo will be displayed prominently in the exhibitor search results to enable your company to be found and recognised faster.

 

Product page

Product page
  • Use additional products to strengthen your presence and increase the number of hits for potential customers
  • Show all of your highlights and product innovations
  • Includes 1 product page and 1 keyword

Photo

Photo

Pictures are effective, they are an easy and attractive way to address new customers. Present your team, additional products or trade fair news using additional images.

Show what you have to offer

Show your entire portfolio and use links to direct visitors to your online resources

Shop link

Shop link
  • Link to your online shop
  • 1 link for each exhibitor

Social media link

Social media link
  • Insert icons and links to your social media profiles on Xing, LinkedIn, YouTube, Facebook, Twitter, Google+, Weibo, Pinterest, Instagram
  • 1 link for each network
  • For up to 9 links

Product direct link

Product direct link

The product direct link takes your customers directly to your website

profile labels

Profile labels indicate your Add-Ons
You will receive this service free of charge with your booked Add-Ons

New contacts that match your company

Business Matching

The key to Messe Frankfurt's success is its high level of competency when it comes to providing high-quality platforms for aligning supply and demand - encounters between businesspeople who are looking for one another and can profit from one another.

Connecting the experience gained over the course of 750 with the possibilities offered by modern digital technology is the challenge our Deigital Services Team has taken on with its development of intelligent business matching portals.

You can use your business matching profile to tap into entirely new ways of making contact with potential business partners. The more detailed you describe your company and offering in your profile and add additional information, the more precise recommendations for new contacts you will receive from business matching, who are looking for exactly what you have to offer. The special feature of business matching is that it doesn't rely on purely statistical calculations, but on intelligent semantics.

This is used to read the meaning behind your entries and compare it with the analysis of all other profiles in the portal. This helps align business partners, who have not looked for each other in a targeted way, and thus provides an entirely innovative opportunity for inspiration and expansion of your business network.

Contact us to dicover the current business matching portals of Messe Frankfurt.

Digital Services for visitors

Digital Services for visitors

Messe Frankfurt stands for exceptional and efficient visitor services. Discover Messe Frankfurt's online portfolio and use maximised services to your advantage. We will be glad to answer any questions you may have.

> Discover more

Contact us

Trust a team of specialists
Do you have any questions about our offers? The Digital Services team will be glad to assist you and provide advice on all our digital offers.

Messe Frankfurt (HK) Ltd
35/F, China Resources Building
26 Harbour Road, Wanchai, Hong Kong
Tel:    +852 2802 7728 (Hong Kong)
Tel:    +86 21 6160 8428 (China)
Fax:   +852 2519 6800

Mr Gino Zhao

General enquiries

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Ms Lisa Sun

Sales

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Ms Celia Rass

Sales

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Ms Eva Sun

Marketing & Operation

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